SEO Career Paths 2026
Roles, salaries, and skills needed
Entry
SEO Specialist
$45-65K
Keyword ResearchOn-Page SEOGoogle AnalyticsSearch Console
Mid
SEO Manager
$70-100K
StrategyTeam LeadershipTechnical SEOContent Planning
Senior
Head of SEO / Director
$120-180K
Enterprise StrategyCross-Team CollaborationBudget ManagementC-Suite Reporting
Mid
GEO Specialist
$80-120K
AI SearchEntity OptimizationLLM UnderstandingSchema MarkupPrompt Engineering