Specialized Strategy · Feb 3, 2026 · 10 min read

E-Commerce SEO: Product Pages & AI Mode Shopping

Faceted navigation, Product schema, Google's UCP protocol for in-search purchases, and AI Mode shopping.

Faceted Navigation: Index Bloat Prevention

E-commerce sites with filters can generate near-infinite URL variations. Prevention strategies:

Canonical tags pointing to main category page
Robots.txt blocking filter parameters
Nofollow on filter links
Parameter handling in Search Console

2026: Google's UCP (Universal Commerce Protocol) enables in-search purchases via AI Mode. Products with complete Schema markup appear in AI Mode shopping carousels.

Quiz: What is the primary risk of faceted navigation?

✓ Near-infinite filter URLs dilute your site's ranking power.