What is GEO?
Generative Engine Optimization is the practice of optimizing content so that AI-powered search engines — Google AI Mode, Perplexity, ChatGPT, Gemini — cite and reference your content in their generated answers.
RAG: How AI Search Works
- Retrieval: The AI searches for relevant documents (this is classic SEO)
- Augmentation: Retrieved text enters the AI's context window
- Generation: The AI synthesizes an answer, citing sources
GEO Strategy: Win the retrieval step with classic SEO, then structure your content so the AI cites YOUR facts in its generated answer.
Entity Injection & Knowledge Graph
Use about + sameAs properties in JSON-LD to link your content to Wikidata/Wikipedia for disambiguation:
"about": {
"@type": "Thing",
"name": "Tesla Model 3",
"sameAs": ["https://en.wikipedia.org/wiki/Tesla_Model_3"]
}Writing for AI Parsing
Maximize the chances of AI citing your content:
- Inverted Pyramid: Put the answer first, then elaborate
- Data Tables: LLMs parse structured tables very well
- Stat + Source: Always cite data near the facts
- Expert Quotes: Include credentials — AI pulls these for "Perspectives"
2026 Update: The Feb Core Update made E-E-A-T a hard requirement. Content without clear author credentials is losing visibility.