E-E-A-T in 2026
Experience, Expertise, Authoritativeness, Trust — with Trust at the center.
The Feb 2026 Core Update raised the bar explicitly. Sites need:
- Clear author credentials and bios
- Demonstrated real-world experience
- Properly cited sources and references
- Transparent editorial process
Impact: Sites without visible author information saw 15-30% ranking drops after the Feb update. If you don't have author pages, create them now.