How long does SEO take to work?

Typically 3-6 months for noticeable results. Technical fixes can show improvements in weeks, while content and authority building is a longer-term investment. New sites take longer than established ones.

Is SEO still relevant with AI search?

More than ever. AI search engines use RAG (Retrieval-Augmented Generation) — they retrieve content from the web first, then generate answers. If your content isn't findable, AI can't cite it.

What is GEO vs SEO?

SEO optimizes for traditional search engines (Google, Bing). GEO (Generative Engine Optimization) optimizes for AI-powered search like Google AI Mode, Perplexity, and ChatGPT. Both are essential in 2026.

What tools do I actually need?

Start free: Google Search Console + Google Analytics + our built-in tools. As you grow, consider Ahrefs or Semrush for competitive analysis, and Screaming Frog for technical audits.

Can AI write my SEO content?

AI can assist, but pure AI content often lacks E-E-A-T signals. The best approach: use AI for research and drafts, then add your expertise, unique data, and real-world experience.